Free webinar “AI in Tourism: Transforming Destinations, Skills, and Strategy” on November 12
Artificial Intelligence is no longer a distant future—it’s reshaping tourism today. From personalized travel recommendations to predictive analytics for destination management, AI tools are transforming how destinations attract visitors, how businesses operate, and how professionals develop the skills needed for tomorrow’s tourism industry.
But what does this mean in practice? How can destinations, municipalities, regions, and tourism companies leverage AI effectively? What skills do professionals need? And what are the policy and legal implications?
On November 12, 2025, the EU Tourism Platform hosts a free webinar exploring these critical questions: “AI in Tourism: Transforming Destinations, Skills, and Strategy.“
Why AI Matters for Tourism Now
The European tourism sector faces unprecedented challenges: managing overtourism, adapting to climate change, personalizing visitor experiences, optimizing resources, and staying competitive in a rapidly digitizing economy. AI offers practical solutions across all these areas—but only when destinations and businesses understand how to implement it effectively.
The 90-minute webinar, moderated by Urska Starc Peceny and Giorgos Tziallas, explores AI’s transformative role through three interconnected lenses:
- Session 1: Best Practices from the Field
Discover how destinations and tourism companies are already using AI to solve real challenges. From data-driven decision-making to enhanced visitor experiences, these case studies demonstrate what works, what doesn’t, and lessons learned along the way. - Session 2: Skills and AI in Tourism
Understand the evolving skills landscape. What competencies do tourism professionals need to work effectively with AI? How can academic institutions, VET providers, and companies prepare the workforce for AI-enabled tourism? This session addresses the human dimension of technological transformation. - Session 3: Policy and Legal Aspects
Navigate the regulatory landscape. Legal experts and policymakers discuss data protection, algorithmic transparency, liability issues, and ethical considerations. Learn how to implement AI responsibly while complying with EU regulations.
Who Should Attend
✅ Destination Management Organizations
✅ Tourism businesses (SMEs and enterprises)
✅ Policymakers and regional authorities
✅ Academic institutions and training providers
✅ Industry associations
✅ Technology providers
Join the Transformation
AI is transforming tourism from strategy to operations. Destinations and businesses that understand how to leverage these tools responsibly will lead Europe’s tourism sector forward.
Event Details:
📅 November 12, 2025 – 10.00
🌐 Online (free)
🗣️ English
Register now: https://ec.europa.eu/eusurvey/runner/webinar_ai_in_tourism
